What is Attraction Marketing and how does it fit into the modern world of Network Marketing?
The question above is quite the statement with a variety of meaning! Before we even talk about Attraction Marketing, let's look at the "modern world of Network Marketing". This could mean several different things. We are NOT going to explore these varieties because that is another topic. The point here is we have only recognized Network Marketing over the last 60 years (give or take a decade). In the business of salesmanship spanning thousands of years, how does 60 years even rate?
Think of Network Marketing as a scale version of Selling. To put this in perspective, think of Network Marketing being the "Hot Wheels" scale model of a "real" car and the real car represents the Selling industry over the span of the entire selling industry.
Now, let's put this in proportion! Now, the "real car" represents the Network Marketing industry and the "Hot Wheels" scale model is "the modern world of Network Marketing".
That took a lot to put it in perspective so I can just touch the tip of the "iceberg" when we talk about "Attraction Marketing".
When we think of Attraction Marketing, what comes to mind? Attraction Marketing is the "Art" of bringing the prospect to you instead of going on the hunt. In a sense, it is more meaningful for a prospect to seek you out instead of being hunted by strangers. Over the last 10 years of Internet Marketing, we have seen a rise and fall of Internet Marketing as we "once" knew it! Did you understand what I just said? Read it again only slower so you don't confuse me with the fool I will be introducing you to. Over the last 10 years, Internet Marketing technology has changed significantly.
Before I got my first computer, a friend told me I have to get online because Marketing is so easy you can do this, and this and etc. As I just stated, the Internet Marketing technology has changed significantly over the last 10 years. Every method of marketing that my friend mentioned IS OBSOLETE! Is it still used? Yes it is. Is it effective? No it isn not.
In the last couple of years, technology has made many significant advances and we now have the world of Attraction Marketing! Through a variety of marketing methods, now we have the privilage of having the prosper looking for us.
Remember the fool I told you I would introduce you to? Most methods of marketing in the past create more than a 95% failure rate! If you can't be in the 5%, then why are these methods still being pushed on you? Who is pushing it on you?
Welcome to the World of Attraction Marketing!
Wednesday, January 27, 2010
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